6 Reasons Why Your Website Isn’t Converting.

You have spent all this time and effort creating this wonderful website that you put your heart and soul into… but it is not getting you the results you wanted. Then what was the point of all this money being spent on something that is not working? Has all that web design and web development gone to waste? Well the thing is, people create websites that they want for businesses, or work or themselves without functionality in mind. A website’s sole purpose is to be an extension of your business, a representative of it even. You want your representative to look their best but also get the most work out of them. People seem to forget the latter. You could have the best web design and content and high traffic brought in by your search engine optimization efforts but that will not mean a thing if you cannot convert those leads into customers. And that’s where we will begin… 1. There is No Obvious way to Convert So a lot of people will get rid of mention of their products or services on their landing page and that is a big mistake. They usually do this to avoid being intrusive. Well this is the one thing you would want to be intrusive with. You want to sprinkle your site with opportunities for your customers to convert. A simple form on the contact page just is not going to cut it. You need to make sure that your potential lead sees this form once every 5-10 seconds that they are on your website. Put it on either the footer or header of every piece of content you might publish. Better to do it at the footer they will be coming in fresh from going through your content and might want to experience your advertised services. Pop-ups are also generally an interesting web design tactic that are used to bring user’s attention to something important. But think to yourself, how many time you have closed a pop-up without even ever looking at it. Though they might also be useful, it really depends on how you use them. 2. There’s too much content You are either doing too much or too little. You want to throw every flashy piece of content their way, you want to make them love your services or whatever you offer with all you want but honestly that is just going to distract them. If you have too any pictures of graphics up on a certain screen, you can sure bet that your potential customer is going to be looking at them and would not want to look at something as boring as contact form. Good web design dictates you use your resources in a balanced way. This is a huge reason why minimalist design has taken off. It offers just the right amount of information while also getting things done. That is not to say that you should completely re-design your site with a minimalistic aesthetic, no. Focus on what makes minimalistic design as effective as it is. 3. You have a bad Mobile Website Having a good mobile website is a make or break situation for a business owner. Everyone has a phone these days with high speed internet. People are also constantly on their phones looking for interesting content, something that might catch their eye or whatever. Your bad mobile website is going to ward off the majority of the people who land on it. And for those who do stay, it is going to be a hellish experience. You would effectively be marginalizing a very large percentage of potential convertors. A huge part of web development is making sure everyone of your users get the same experience. Make sure you have large text, short paragraphs and every important feature a tap away. 4. Missing Call to Action Have you ever thought that people are not converting just because you have not asked them to? Concise and compelling call to actions around your website should be omnipresent. The entire point of your website is to get your users to convert and leaving out the actual ‘asking’ part is not doing you any favors. You need to give every bit of important information in your call to action and make it as short and concise as possible. Once you give out the relevant information, users will do everything next on their own. This is slightly unrelated but have you wondered why every YouTuber specifically asks the viewer to like the video and subscribe to their channel? Well because it works! All you need to do it ask. 5. You are Targeting the Wrong People All of you work is going to go to waste if you do not target the right people. You of course as a business owner have demographic you want to target. Well, have you made sure that that target demographic is even visiting your website? Well first of all, is your website even catered to the people want to target? An all-pleasing experience just is not viable. You cannot ever please everyone. You should always be targeting a niche. But with that being said, you should analyze Google’s Site Analytics to see just who is visiting your website. This will give you a good idea of how you should rework your site to target the people you actually want to target. 6. Is Your Site Experience Satisfactory? It is possible that your site is just offering a bad experience to users. Users will often just leave the site if the find using the site is hard or requires even the slightest bit of work. Your site might also just be ugly. Whether it is aesthetics or function, you will need to analyze the bounce rate of your website and narrow this down. If its spread out over your site, then it is design and aesthetics, otherwise if its focused then it’s probably a functional problem you need to fix.

AUTHOR: It Plus
AUTHOR EMAIL: itplusuaecorp@gmail.com
AUTHOR URL: https://itplus.ae

Best Social Bookmarking Websites

Social bookmarking site - favearticle

What is Social Bookmarking? – It is an electronic platform which allow user to add, make notes, public post, and share bookmarks of web stuffs. If you set up in your browser like Firefox, chrome then it would be limited but if you will save it on Best Social Bookmarking Websites so you enable to access from anywhere just needed an internet network.

Top 10 websites according to Domain Authority:

Twitter is an excellent tool for social bookmarking; here you can make profile, easily bookmarks your website or webpage.

Reddit -Appropriate and shocking news oriented, User can submit links to stories, text, these postings.

Digg is a social content curation service. If your site is shared and voted upon on Digg, you’ll get a lot of traffic and attention from other bloggers who use read Digg.

StumbleUpon –Bookmark pages rank highly in search engines result page. This basic bookmarking service allocate users to describe, tag and categorize sites

Folkd: this site  is a social web-service about pages, news, audios, videos and blogs. Here have 90% chances to get do follow backlinks that helps you to save and share websites.

Delicious:this site let you to easily add sites you like to your personal collection of links and it will make your page popular and give a lot of traffic on your web address. This site is a really awesome to get easily more traffic and promote websites.

Pinterest is the best online platform for marketing that allows user to share, and discover new interests by sharing images or videos to their own or others’ boards and do browsing what other people have pinned.

Scoop it is a Content marketing software company in California. Over 1+ million registered users with Google page rank of 7. Here you can post with free or paid plans to promote your business on high traffic

Slashdot allow users to submit news stories (with appropriate links) and bookmark their frequently visited sites on their private page, sometimes allowing click access to their favorite web sites.

Dribble is amazing (and an awesome) bookmarking site aimed at designers. Not only is this a great place for encouragement, it’s a huge place to get traffic to your website if you have a design team or you’re a designer.

Latest SEO strategies for 2019?

If you really want to make your website, blogs and business popular on internet world, so these strategies will help you to be ahead and top on the search engine result page. I make some predictions according to latest announcements.

That is:

User Experience Signals:

We all know that Google makes everything to serve users, so you have to pay attentions to user experience signals as:

  • Bounce Rate
  • Organic CTR
  • Location
  • Source of Medium

There are some techniques to improve them:

  • Optimize Meta tags and Descriptions for better search resealts
  • Use long tail keywords that easy to get optimized
  • Improve page load speed

Make Video Content  

According to the latest research, video content will take around 75% of all internet traffic by 2022. So if you still not get it, think about it now. I suggest make video content with your text articles, and remember that YouTube video also be SEO optimized.

Mobile User

Nowadays around 60-70% of searches on Google coming from mobile phones. That’s why Google has already made changes into algorithm for mobile first indexing and make mobile friendly features, if you are thinking to make a websites so make sure its mobile friendly or not.

Voice Search

Nowadays people prefer more and more to using voice commands like Alexa, Siri, Google voice search. so some predictions according to people behavior future demand and you have to ready for it, this will undoubtedly continue to become more intelligent, accurate and responsive.